Thursday, May 26, 2011

Learn how to grow your business and client base.

By Neil Sargisian


I get asked all the time, What is the best way to grow my business and expand my client bass? My answer is always the same... Advertise Wisely! If you are wondering where the wisest place to advertise is, I'll tell you. The answer to your question is most certainly Google!

The internet has dominated any and all other information sources. Some business owners still don't understand the importance of being listed on the first page of Google. These are usually small Mom and Pop or Family Ran businesses that got stuck in old fashion ways and haven't kept up with todays world. Often these are old timers that got by for years on a store front and phone book listings alone. Because that was the norm in there time it is probably likely that they are still one of the very few that actually still pick up that old dinosaur to thumb through the R's for a Refrigerator Repair Man or through the L's to look for a Locksmith to retrieve the keys they locked in their car. The world has changed drastically since those days and the majority of todays world searches online before choosing a new business to deal with.

Something like 90% of America has a cell phone with internet access in there pocket at all times. Instant information is now easily available at most everybody's fingertips now a days and more and more people are using it. The average kid even has a smart phone by the age of 9 or younger. These kids and most adults wouldn't think of picking up the phone book or the yellow pages book to search for something. In the next 10 years I predict the only place you will find these information dinosaurs are in libraries.

These days if you lock your keys in your car for example what do you do. You probably are going to pull out your Smart Phone and Google a Locksmith in your area right? Lets say your in a new city and you get a craving for pizza. It's so easy to reach in your pocket and Google something like pizza shops in downtown, NY. With Google Apps you don't even have to type anything. You just hold down a button and speak your request.

You may be wondering, how can I get on Googles first page organically? After all there are often millions of other websites fighting for the same thing under your same desired keywords. Google is constantly changing their algorithms so simply getting on Googles first page organically is often not good enough. If your website is not optimized properly you can get bounced out if you are lucky enough to get there in the first place. Make no mistake though, Googles organic first page placement will be the best investment you can ever make.

JEDI WEB SERVICES has over 100 years of combine experience in the SEO and Internet Marketing world and we can help you with your needs. JWS continues to keep up with current trends to ensure that we remain steps ahead of any upcoming changes that go hand and hand with Web 2.0 technology.

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